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About Us

At The Yarn Story, we translate contemporary designs & ideas into fine fabrics, thoughtfully crafted for the modern Indian. Inspired by art & travel, our designs are a sweet blend of warm colors and young prints creating a unique collection of home & lifestyle products.



Foundation: The Story behind The Yarn Story

Established in 2016, The Yarn Story was born out of a deep understanding of fabrics & weaves and a passion for aesthetic design.  

At The Yarn Story, weaving carefully selected yarn fibres into soft & premium fabrics, is at the centre of everything we do.

Each exceptional quality textile is created using the finest natural yarn and produced by some of the best craftsmen in India.   


All our products are made with love in India. Blending elements from our Indian roots with contemporary colours & creativity we create modern & beautiful designs. We only use the best natural fibres ensuring the highest quality standard. From farm to factory, we only work with organisations following ethical labour practices.





yarn story studio

Yarn Story Studio

In Nov 2019, we opened the doors to our very own studio space which is a culmination of our beliefs.

A concept store which showcases local labels with a conscious soul, made with love, in India.

A space for all things homegrown and handcrafted. We are constantly in the lookout for passionate homegrown brands, creating a unique space to come and fall in love with!

Along with our own in-house brand The Yarn Story, you will find Luaer’s amazing paraben-free lipsticks; Neemli’s organic soaps; long burning candles by Veedaa; safe skincare by Organic Riot and Krbn; bespoke rugs, hemps and cushions from Dheer Rugs; breezy clothes by Khara Kapas and Shivani Bhargava.  



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